Conversion Rate Calculator

Calculate conversion rates for your website or marketing campaigns. Compare A/B test variants with statistical significance testing. Project revenue with traffic growth scenarios.

Conversion Rate Calculator

Visitors

Conversions

Time Period

Revenue per Conversion ($)

Cost per Visitor ($)

Results (Monthly)

Conversion Rate

2.50%

Conversions

250

Total Revenue

$12,500.00

Revenue/Visitor

$1.25

Total Ad Spend

$5,000.00

Cost/Conversion

$20.00

Net Profit

$7,500.00

ROAS

2.50x

What-If: Rate Change Impact

See how small changes in conversion rate affect your revenue and profit.

Change	Rate	Conversions	Revenue	Profit
-1.0pp	1.50%	150	$7,500.00	$2,500.00
-0.5pp	2.00%	200	$10,000.00	$5,000.00
0.0pp (current)	2.50%	250	$12,500.00	$7,500.00
+0.5pp	3.00%	300	$15,000.00	$10,000.00
+1.0pp	3.50%	350	$17,500.00	$12,500.00
+1.5pp	4.00%	400	$20,000.00	$15,000.00
+2.0pp	4.50%	450	$22,500.00	$17,500.00

How to Use Conversion Rate Calculator

1Enter your total visitors and conversions.
2View your conversion rate and revenue metrics.
3Use A/B test mode to compare two variants.
4Project revenue growth with traffic scenarios.

Frequently Asked Questions

What is a good conversion rate?▾

Average conversion rates vary by industry: e-commerce 2-3%, SaaS 5-7%, B2B lead gen 2-5%, landing pages 5-15%. Top performers achieve 2-3x the average.

How do I calculate conversion rate?▾

Conversion Rate = (Conversions / Total Visitors) × 100. For example, 50 sales from 2,000 visitors = 2.5% conversion rate.

How long should I run an A/B test?▾

Run until you reach statistical significance (typically 95% confidence). This usually requires at least 1,000 visitors per variant and 2+ weeks to account for weekly traffic patterns.

About Conversion Rate Calculator

Calculate conversion rates for your website or marketing campaigns. Compare A/B test variants with statistical significance testing. Project revenue with traffic growth scenarios.

NexTool's Conversion Rate Calculator is completely free to use with no sign-up required. Your data is processed directly in your browser and never sent to our servers, ensuring complete privacy and instant results.